Speaking of selfies, how can we forget about CASIO and Meitu Mobile? At that time, the card camera and professional SLR market were held by Canon, Nikon, SONY and other manufacturers, and CASIO was standing on the camera market by the subdivision of the self timer. As CASIO's successor, the Meitu mobile phone is firmly holding the first position of the self timer mobile phones. According to the Sano data report, among the ten major brands of Android mobile phones which IOS users flow to, the Meitu mobile phone accounts for one seat. It can be seen that selfie is a strong demand for consumers.
If we open the “face” of selfie timer, the psychological factors hidden deeply in it are the foundation of its popularity. According to Maslow's hierarchy of needs, human needs can be divided into physiological needs, security needs, social needs, respect needs and self actualization needs. Selfies drone
start in the micro-blog social age, which is based on social needs. But pictures often carry a heavier content than words, and their meaning is more than social needs. People who like taking selfies often have a stronger self-awareness, that is, they want to be recognized and respected by others. So sharing selfies is closer to the fourth level of the respect needs. In the final analysis, self timer can be regarded as one of the manifestations of human identity in the pursuit of identity.
Selfies only amplify the desire of respect needs, and when selfies have a display platform like micro-blog and wechat, and a production tool like smartphones, a selfie culture has emerged.
A pop culture often spawns a big business, and we have to admit that selfies have good practices in both China and the United States, such as instagram, a simple selfie photo social tool that has more than 400 million users worldwide. It has become another social giant, but it was bought by Facebook for $ 1 billion in 2014. In China, Meitu beauty app and Meitu mobile phones can be called self-timer social tools. Meitu's various image processing apps have long dominated the top of the app store classification list. According to the official data of the Meitu, as of October 31, 2015, Meitu beauty camera app designed specially for selfies has already had more than 370 million users, 90 million monthly active users and 3 billion 870 million photos are created per month. Meitu Mobile has become a necessary tool for fans' impression management to stars and internet celebrities.
Compared with the text, the self portrait is more expressive and visual, and the scene is more extensive than the live video. I believe that the self timer economy is not only a burst point in the social market, but also a burst point in the intelligent hardware market.